Swedish born, Italian schooled Jimi Roos began his training in Florence, Italy. Working with the city’s most esteemed artisans, he started to experiment and subvert classic tailoring and embroidery techniques to create his own, totally unique style.

Jimi Roos’s experimental approach combines Italian know-how with a healthy dose of Swedish humor and unique stitching and knitwear techniques. Each collection plays host to a range of off-beat characters inspired by the designer’s travels around the world, including regular stops in New York and Tokyo.

Constantly developing new systems in stitching, embroidery and knitwear alongside his Florence-based team of international artisans, each Jimi Roos collection brings new, exciting developments which are completely Made in Italy. 

Since the brand's first collection in 2014, Jimi Roos has been stocked in some of the world's leading retailers including 10 Corso Como, Colette, Boon The Shop, Dover Street Market and Barneys.

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